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Image Rouge was born out of collaboration between fine craftsmen, artists, image specialists and a passionate art collector. In an era of cheap digital printing, offset lithography and mass-produced imagery, we are faced with the problem of how to bring art and craftsmanship back into the world of images. Traditional lithography was a union between the artisans who controlled the lithographic process, artists who not only created the masterpieces but were also closely involved in the lithographic process, and collectors and specialists who made the trade possible. We aim to recreate this process, offering something unique as a way of enriching advertisement art.

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